2019 – Sixth Annual Mid-Century Modern Home Tour

Gainesville Modern Weekend 2019: Opening Night Exhibit and Visiting Lecture  

In collaboration with the Matheson History Museum, Gainesville Modern is excited to launch the opening night of the exhibit Gainesville’s Modern Landmarks on March 21, 2019. This exhibit highlights the outcomes of a city-wide survey of mid-century buildings and neighborhoods completed as a partnership between the City of Gainesville, University of Florida Historic Preservation Program, Gainesville Modern, and the Matheson History Museum. The survey was completed over the past two years by students and volunteers coordinated by Gainesville Modern. Deemed the “G-Mod Squad’, the students and volunteers helped identify and record our inventory of properties from the postwar period. 

​​​ This period, spanning from 1945 to 1975, saw a dramatic increase in the student enrollment at UF, as the returning veterans used their GI bills to finish their education. The demand for housing was so intense, UF required proof that all new students had somewhere to live. This demand in housing also lead to new commercial, educational. and religious buildings throughout the city. The influence of the modern movement is evidence today with a rich history of architect designed homes and buildings.

​The initial phase of the survey work has helped identify some 20 buildings that showcase this period and should be considered for future protection. The exhibit is free and open to the public. That night, the Matheson History Museum will be open from 5:30 to 8:00 pm. The Matheson History Museum is located at 513 University Avenue, Gainesville Florida

​​​​​​​ In addition to the exhibit opening that night, Gainesville Modern is excited to continue its tradition of a guest lecturer as the kick-off of the 2019 Gainesville Modern Weekend. Starting at 6:30 pm, authors Ron and Barbara Marshall will be discussing their book Concrete Screen Block: The Power of Pattern. The lecture chronicles the history of how screen block exploded onto the architectural scene in the late 1950s (propelled by architect Edward Durell Stone), reached its peak at the 1964 New York World’s Fair, and slowly diminished in popularity into the 1970s. The clever marketing of screen block as “fashionable” is examined as well as later marketing attempts to find new uses for the material. The book describes concrete screen block’s recent resurgence in popularity and the appropriation of its patterns by a host of artists and designers. The book includes an identification guide of over 250 screen block patterns, some verging on the sculptural.  The authors will have books available for sale and signing. 

Concrete Screen Block: The Power of Pattern by Ron and Barbara Marshall

Free and Open to the Public

Thursday March 21

5:30 pm to 8:00 pm

Lecture begins at 6:30 pm

 Matheson History Museum

513 East University Avenue, Gainesville, Florida

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